“It’s like a small movie poster?”
That is in fact exactly what a Theater Lobby Card is, a small movie poster.
Decorating theater lobby walls in the bygone era of cinema, Lobby Cards provided audiences with a taste of what was to come at their local movie house. Featured in the August installment of Look Closer, Lobby Cards promoting The Swiss Family Robinson illustrate the action, laughs, and drama of Walt Disney’s largest live action film. The complete collection of eight cards features the stars of the film, both human and animal, as well as the occasional pirate in perilous circumstances.