How Kay Kamen Made Mickey Mouse a Merchandise Superstar

  • Date & Time

    Sat, Mar 28

Merchandising the most popular cartoon character of the early 1930s proved to be a problem until an enterprising businessman from Missouri approached the Disney brothers about licensing Mickey. Join Tom Tumbusch, writer, publisher and expert on Disney collectibles, to hear how Kay Kamen’s brilliant marketing and licensing strategies set new industry standards and brought millions to The Walt Disney Studios to fund later projects.

Tickets:
$18 members | $20 non-members | $15 youth (17 and under)
Non-members  Members