How Kay Kamen Made Mickey Mouse a Merchandise Superstar
Date & TimeSat, Mar 28
Merchandising the most popular cartoon character of the early 1930s proved to be a problem until an enterprising businessman from Missouri approached the Disney brothers about licensing Mickey. Join Tom Tumbusch, writer, publisher and expert on Disney collectibles, to hear how Kay Kamen’s brilliant marketing and licensing strategies set new industry standards and brought millions to The Walt Disney Studios to fund later projects.
Schedule subject to change. Please check calendar or ticket desk on the day of your visit for most current schedule.